You can create an impressive brand and come up with the best product to sell. But that product will need explaining for customers to get an idea of what it is and how it can help them sort out their problems. Luckily, there is a resource that can help you explain your product in a simple, interesting and entertaining way: Explainer videos. Ideally, explainer videos can break down complex topics into an easy to understand messages for your audience. With that in mind, here are the different styles of explainer videos you might come across out there:
1) Whiteboard explainer videos
A whiteboard explainer video is a style of explainer video where you explain your product or service using a whiteboard and a marker. In other words, the animations are written or drawn by hand and erased on a whiteboard. This can be digital or real. Whiteboard explainer videos give you the flexibility to introduce different interesting special effects, such as some coloring, 2D animations and more. Whiteboard explainer videos are the most engaging since the animations are created right in front of viewers. If you have a complex product that needs explaining straightforwardly, whiteboard explainer video is an excellent choice.
2) Cartoon style explainer videos
Cartoon style explainer videos are also called animated character explainer videos. They predominantly feature custom-designed animated characters. Cartoon style explainer videos drift towards storytelling. They are designed to evoke emotions and express your brand personality. If you are keen on modern marketing trends, you’ll discover that animated character videos are becoming popular. Besides evoking emotions and expressing brand personality, they are interesting and entertaining to watch.
3) Motion graphics explainer videos
Motion graphics are predominantly used by large businesses in the financial niche. They are designed to explain a company’s product in a dynamic and easy to understand fashion. To make motion graphics more impressive, you could add 3D animations. If you are looking for a strong brand engagement, then motion graphics explainer video is a great choice.
4) Live-action explainer videos
This is as real as you can get when making explainer videos. Live-action explainer videos don’t have any animations. Every aspect of the explainer video is captured using a camera. It’s a perfect way to showcase the real people behind the product or service, such as yourself, or your team. If you’re looking to develop a personal bond or relationship with your potential customers, a live-action explainer video is an excellent choice.
It’s a good idea to know these styles of explainer videos, including their characteristics to help you choose one that aligns with your business needs and goals.
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— DCMS (@DCMS) 29 de marzo de 2018